One consistent message across the entire customer journey
Most “omnichannel” strategies are just parallel campaigns with matching logos. At YCP Interactive, we build one brand conversation across paid media, creative, e-commerce, marketing technology, and experiential, all of which speak the same language.
We deliver integrated B2C marketing across nine Southeast Asian markets, connecting brands with shoppers through digital, social, e-commerce, and physical touchpoints.
Channels per engagement
Conversion uplift from continuity
with successfully delivered projects
Everything your consumer brand needs to dominate the market
Brand identity, video production, media planning, and community marketing through our Hype Crew micro-influencer network
Platform-native content for TikTok, Reels, and Shorts: strategy, production, trend optimization, paid amplification
Unified strategy, content calendars, community management, and social listening across Facebook, Instagram, TikTok, LinkedIn, and YouTube
AR/VR activations, web and app development, AI-powered automation, and interactive DOOH
End-to-end e-commerce: Shopee and Lazada optimization, D2C stores, performance campaigns, affiliates, in-platform creative
Concept to execution: art direction, stage design, livestream production, logistics. Brand moments that extend beyond the event
(IG Reel
→ saved)
(TikTok creator
→ followed)
(Search ad
→ clicked)
(Lazada listing
→ added)
(UGC review
→ confirmed)
(D2C cart
→ bought)
(Community group
→ posted)
Our four-step process: bringing your brief to market
Conduct brand audits, competitive analysis, audience segmentation, and media landscape mapping per target market
Develop campaign assets, platform-native content, video, and brand adaptations optimized for each channel
Deploy across paid search, social, e-commerce, and owned channels with real-time testing and budget optimization
Track performance via cross-platform dashboards. Deliver monthly insights and ASEAN expansion playbooks
Campaigns that delivered commercial and cultural value
Interactive, localized campaign
Objectives
Develop a compliant, digital-first engagement platform for verified adult consumers that strengthens brand affinity and encourages sustained interaction within a closed, age-gated community environment across key Philippine markets.
Strategy
As the brand's digital partner, we developed and managed a private, age-gated ecosystem for verified adult users. The platform delivered compliant consumer engagement through interactive experiences, community-driven content, and localized digital activations. The initiative prioritized responsible engagement, repeat visitation, and community participation within a controlled, moderated environment.
Deliverables
1. Closed age-gated digital community platform
2. End-to-end digital campaign and community management
3. Interactive content and engagement mechanics
4. Localized digital activation support across key regions
Results
>10% of loyal website users actively engage monthly, Sustained community participation
Social-first UGC campaign with micro-influencer activation. 20mil+ vid impressions
Objectives
Position Closeup as a leading toothpaste brand that resonates with young Cambodians.
Strategy
Partnered with Cambodia's top love song artist, Tena, through the #WannaBeCloseUp campaign to create meaningful connections and position Closeup as a brand that provides fresh confidence.
Deliverables
Digital activations, such as AR filters, that allow Gen Z to share their own "Closeup moments"
Results
20mil+ video impressions
Community content strategy repositioning MILO beyond a children's beverage. 9mil+ unique reach
Objectives
Position Milo as a nutrient-rich choice, not just a chocolate-flavored drink
Strategy
Used engaging videos to reframe Milo’s role as a healthy choice for growing children through the #MILOismorethanjustmilk campaign
Deliverables
Educational and engaging videos
Results
9mil+ unique reach
First AI-powered e-commerce campaign on Lazada
Objectives
Maximize sales and brand visibility of Reckitt's products during Lazada's Super Brand Day in six Southeast Asian markets (Singapore, the Philippines, Indonesia, Malaysia, Thailand, and Vietnam)
Strategy
Created the Reckitt Momsquad campaign, giving it a local flavor for each market. We showcased Reckitt’s household and family brands through engaging content, exclusive deals, influencer partnerships, and targeted ads
Deliverables
A regional brand toolkit including an e-commerce strategy, creative assets, video content, a TikTok UGC filter, and an AI chatbot. Influencer partnerships and targeted digital ads were utilized
Results
↑ Brand visibility and engagement
Built with leading brands. Recognized where it counts
YCP Interactive partners with Fortune 500s and global brands across Southeast Asia, delivering campaigns that drive measurable business results.
Clients we work with
We’ve partnered with Fortune 500s and global brands on campaigns that drive real business results.
Creative excellence our people are recognized for
We are an award-winning marketing agency in Asia, recognized by leading brands and industry bodies for creative work that delivers measurable impact.