Know your market before you enter it
From brief to strategic roadmap: On-the-ground market research across 9 ASEAN markets.
YCP Interactive is a market research and strategy agency within YCP, a publicly listed consulting firm with 24 offices globally. We deliver verified consumer insights, feasibility studies, and brand positioning to help you enter and scale with confidence.
offices for fieldwork
Actionable, custom dashboards
verified respondents
Market research and insights built for decisions that matter
Entry assessments, regulatory review, competitor mapping, go-to-market strategy
Segmentation, qualitative/quantitative research, sentiment tracking, purchase behavior analysis
Distribution analysis, pricing architecture, partner ecosystems, competitive monitoring
Brand health tracking, messaging frameworks, positioning, brand architecture
Journey mapping, touchpoint optimization, service design, CX measurement
What sets YCP Interactive apart in market research in Southeast Asia
Part of YCP, a publicly listed consulting firm with 24 offices worldwide, giving you direct access to on-the-ground primary research infrastructure
Local teams and partners in 9 ASEAN markets (Philippines, Myanmar, Cambodia, Laos, Thailand, Indonesia, Vietnam, Malaysia, Singapore) conduct all fieldwork directly
Research-to-execution model: Insights feed straight into marketing strategy, campaign planning, and creative. Accelerates time-to-market
100% verified respondents: Every project undergoes manual validation
Industries where we've done the fieldwork
What our research delivered
Challenge
The brand offers a comprehensive range of products across key categories, and its high SKU count across multiple channels makes it difficult to track stock levels.
Methodology
1. Define traffic and product assessment criteria
2. Scrape data and set up dashboard
3. Analyze product data and traffic patterns
4. Identify user behavior and product popularity
5. Track product performance and customer interaction
6. Improve targeting and product positioning
Deliverables
Product map, dashboard
Impact
4K+ SKUs benchmarked across platforms
Challenge
Build a learning platform for over 50,000 small- and medium-sized businesses in Indonesia — beyond webinars and livestreams to deliver diverse, on-demand online learning experiences tailored to their needs.
Methodology
1. Identify key learning topics and SME information needs.
2. Use an online course platform to generate and onboard SME leads.
3. YCP Interactive builds a centralized platform to showcase courses and guide SMEs from discovery to ongoing engagement.
Deliverables
Virtual classes and workshops. Livestreaming on the platform. On-demand online courses.
Impact
10K+ users on the online learning platform.
Challenge
Design packaging that aligns with consumer preferences and decision-making processes. It has to appeal to both local customers and international tourists by leveraging insights into their behavior.
Methodology
1. Conduct research by creating customer profiles and analyzing the ideal customer's demographic, psychographic, and behavioral attributes.
2. Explore customer spending on similar products.
3. Research packaging preferences through benchmarking analyses, focus group discussions, and conjoint survey findings.
4. Synthesize research insights to define strategic directions.
Deliverables
Strategic directions with clear packaging goals to better attract and connect with consumers.