B2B Lead Generation for Leading Glass Manufacturer

<H2> Overview

The client was a leading glass bottle and jar manufacturer based in Asia known for its high consistency and quality. They engaged YCP with the goal of driving greater online visibility.

> 50 global Inquiries within 15 months
44.1% engagement rate
> 40% engagement from organic search

<H2> The Challenge

Despite strong product quality, the brand had minimal global online presence and was not generating international leads through digital channels. Existing website traffic was concentrated on Japanese-language queries, with virtually no visibility in English-language or global search results.
It also had no presence in AI-generated answers or recommendations, missing the shift toward AI-powered buyer discovery.

<H3> Our Approach

YCP identified how overseas buyers searched for the client’s product categories, developed an online visibility development strategy, and created need-based landing pages tailored to specific applications, specifications, and buyer requirements as well as monthly performance monitoring and optimization.
The process was executed in stages as follows:
Diagnostic: Audited global search visibility, competitor landscape, and AI citation gaps across key product categories
Strategy: Identified high-intent buyer queries across bottle types, sizes, and use cases (perfume, cosmetic, food & beverage) in global markets
Content: Published a large volume of targeted SEO landing pages covering product categories, sizes, and applications to capture long-tail search demand
Technical: Optimized site architecture, schema markup, and entity signals for AI discoverability
Authority: Built credibility signals through industry presence and AI-citable content structure

<H2> The Results

Over 15 months, total sessions reached 2,994 with an engagement rate of 44.1%. Of these, 969 sessions came from organic search.
Referral traffic from generative AI platforms such as ChatGPT and Gemini has since been on an upward trend, signaling a clear shift in how users discover the site.

The brand went from zero global digital presence to generating 50+ international inquiries through a combined SEO + GEO strategy — building organic search rankings while gaining early traction in AI-generated recommendations.

INFOGRAPHICS IMAGE

<H2> Overview

The client was a leading glass bottle and jar manufacturer based in Asia known for its high consistency and quality. They engaged YCP with the goal of driving greater online visibility.

> 50 global Inquiries within 15 months
44.1% engagement rate
> 40% engagement from organic search

<H2> The Challenge

Despite strong product quality, the brand had minimal global online presence and was not generating international leads through digital channels. Existing website traffic was concentrated on Japanese-language queries, with virtually no visibility in English-language or global search results.
It also had no presence in AI-generated answers or recommendations, missing the shift toward AI-powered buyer discovery.

<H3> Our Approach

YCP identified how overseas buyers searched for the client’s product categories, developed an online visibility development strategy, and created need-based landing pages tailored to specific applications, specifications, and buyer requirements as well as monthly performance monitoring and optimization.
The process was executed in stages as follows:

Diagnostic: Audited global search visibility, competitor landscape, and AI citation gaps across key product categories
Strategy: Identified high-intent buyer queries across bottle types, sizes, and use cases (perfume, cosmetic, food & beverage) in global markets
Content: Published a large volume of targeted SEO landing pages covering product categories, sizes, and applications to capture long-tail search demand
Technical: Optimized site architecture, schema markup, and entity signals for AI discoverability
Authority: Built credibility signals through industry presence and AI-citable content structure

The Results

Over 15 months, total sessions reached 2,994 with an engagement rate of 44.1%. Of these, 969 sessions came from organic search.
Referral traffic from generative AI platforms such as ChatGPT and Gemini has since been on an upward trend, signaling a clear shift in how users discover the site.

The brand went from zero global digital presence to generating 50+ international inquiries through a combined SEO + GEO strategy — building organic search rankings while gaining early traction in AI-generated recommendations.

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